Have you ever wondered what the Chevy logo means or how it was designed? Is there a meaningful history behind the Chevy bowtie or was it a random choice? The original inspiration for this design is a mystery, even to the experts, but there are lots of opinions on where it might have originated. You probably see that fancy sign every day when you drive buy your new Chevy dealers shop, and here we give you an insider scoop on its origins. This article tells you about various opinions on who though of the Chevy logo, how it was constructed, and who made the final say in deciding to use it as the company’s brand.
- Was the Chevy logo inspired by a hotel’s wallpaper in France?
The co-founder of Chevrolet automotive — William C. Durant — swears that he was in a Persian hotel when the idea for the Chevy logo struck him. He took a piece of the wallpaper as a souvenir and suggested to his colleagues that this was the perfect design for the Chevy logo. Some people don’t agree, and people who contest this story are from within the Durant family.
- Did the idea come from Margery Durant?
Durant’s daughter Margery wrote a book in 1929 called, “My Father.” She claims that he came up with the design himself, with no external stimulus, and it was at the dinner table that he first came up with the Chevy logo that new Chevy dealers use today. Specifically, she says, “I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day.” His daughter seems like she knows what she’s talking about, so
- Or perhaps it came from a newspaper ad?
Chevrolet Pro Management Magazine, in 1986, published an interview with Durant’s widow, Catherine. She says that Durant was reading a newspaper when he exclaimed, “I think this would be a very good emblem for the Chevrolet.” It’s up to interpretation whether this is true or not, but she claims that this is the first time Durant mentioned something relating to the Chevy logo we know today.
Have you noticed the new Chevy dealers logo and wondered what it meant? Have you heard any of the songs inspired by Chevy car dealerships, such as the ones by Jay Z, Mariah Carey, or Kid Rock? Are you a lover of all things that involve local Chevy dealers? If you have any experience with your local new Chevy dealer, please leave us a comment below and share your thoughts because some people might be wondering if Chevy cars really are a good investment. Read more.