Amazon Enters Into the World of Online Car Shopping

Amazon Enters Into the World of Online Car Shopping


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The ecommerce superstore,, is entering into yet another industry, with the introduction of Amazon Vehicles, a car finder and compare site.

“Amazon Vehicles is a great resource for customers who are interested in car information or looking for a broad selection of parts and accessories,” said Adam Goetsch, director of automotive at Amazon. “All enhanced by the ability to tap into the knowledge, opinions, and experiences of other car owners within the Amazon customer community.

According to The Washington Post, Amazon isn’t necessarily getting into the care sales business, but they are offering innovative new ways to buy new and used cars from new and used car dealerships all over the country.

The new program will feature a “car finder” tool that will allow users to search for new and used cars across the digital world.

Metro reports that Kelley Blue Book, TrueCars, and are the three main online car finders available today and Amazon hopes to become a formidable competitor.

“I see this as a way for Amazon to put their foot in the door of the car market and maybe in the future become a lead generator for dealers,” said Oren Weintraub, president of “There are many facets to a good car deal, including negotiating a good price for the car and trade-in, leasing and financing rates, and all the back-end products dealers sell.”

Since the advent of the Internet, just about every industry has been drastically changed and enhanced to reflect the digital world. Car buying, however, has stayed in its conventional ways, but it looks like the tide is finally changing.

Consumers enjoy the search process and the ability to leave and read reviews when doing research about a particular vehicle. That’s why Amazon grew so significantly in the first place, so taking one of the most lucrative industries in car buying and displaying the ins and outs online could have major benefits for Amazon and car dealers alike.

Online car shopping is still in its infancy, so it’s best to visit real-life dealerships and check out new and used cars for sale, but you’ll at least be able to do a little more research online, read and rate vehicle information, and leave your own review if you want.
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