Are you looking for some catchy advertisements to get your brand out in a competitive market? It’s time to look beyond the surface for the less conventional options. Vinyl wraps for vehicles are a fantastic way of getting more eyes on your business, seen by a wide variety of people and flexible enough to appear almost anywhere. With Americans always on the move and businesses large and small doing their best to stay relevant in the coming years, you’ll want to make available every tool in your arsenal.
Did You Know?
Not too familiar with vinyl wraps for vehicles? Let’s start off the list with some lesser known facts. The average American, for starters, has traveled at least 300 miles in the past 7 days — everything from work to leisure-related travel contributes to the roaming heart at the center of American culture and day-to-day life. One vehicle wrap can generate anywhere from 30,000 to 70,000 impressions in a given day. Last, but not least, transit advertising has grown to be the second largest segment of the outdoor advertising industry.
Popular Media
When you think of media, you likely think of television advertisements, billboards and digital banners. However, vinyl wraps for vehicles and truck wrap designs have been found to hold their own even in today’s saturated market. Over 48% of those polled in a recent survey viewed car wraps as the most unique advertising medium around — common citations include their individuality as a marketing technique as well as their splashy graphics and text.
Frequent Travel
Americans are always on the go. Studies have shown over 60% of the target population will spend at least one hour per day on the road, with another 33% spending over two hours driving on average. This is a major contributing factor as to why car wraps and television advertisements are some of the most memorable media for many. The Outdoor Advertising Association of America (shortened to QAAA) say a whopping 95% of Americans are reached by media targeting drivers and passengers alike.
Bold Graphics
Visuals are one of the most important connections you can make with the average customer. Vinyl wraps for vehicles are popular not just for their widespread influence but for their bold graphics and splashy designs. A graphic designer can help you with color theory and composition to create the most effective and simple car wrap design around.
Using Vinyl Wraps For Vehicles
If you want to boost your brand while staying unique, vinyl wraps for vehicles should be on your to-do list. The average investment generally falls between $1,500 and $3,000 — this includes both the wrap material and the installation fee — and will give you a significant boost in your marketing power. Over 47% of 18 to 34 year olds found car wraps particularly memorable and vehicle branding is expected to continue making waves all across the country. How will you design your business car graphics?
