Dynamic Message SignsAdvertising to the Fullest

    Grid powered dynamic message signs

    Dynamic message signs on the road are a tremendously successful way for a business to get the word out to potential customers. A billboard situated on a busy highway will be read by more than 37% of people driving by. With people spending an average of 20 hours a week driving, billboards that display a message are often seen, and very often remembered.

    Message signs on the side of the road can be used for advertising as well as for warnings pertaining to upcoming traffic or even inclement weather. The driver’s eye will often be caught by a variable message sign located on the side of the road. Half of the drivers passing by will notice and benefit from the directional information it displays. In addition, variable message signs are also used to let driv Continue Reading