How Used Car Shoppers Are More Mobile-Savvy Than You Think

    Value in auto service

    Those shopping for the best used car values are also among the most savvy mobile web users, a new study from Edmunds.com reveals. Because of this, car sellers with a mobile marketing strategy would benefit most by directing their efforts toward used cars.

    According to a June 22 Auto Remarketing article, the Edmunds study, which looked at the web browsing habits of both smartphone and desktop shoppers, found that used car shoppers share a particular affinity for the mobile web.

    About 53% of shoppers who visited Edmunds’ website via their smart phones did so to search for the best used car values. Meanwhile, only 38% of the site’s desktop shoppers searched for used cars.

    Smartphone shoppers are also more receptiv Continue Reading